Co-Founder, Chief Strategy & Operating Officer

Alex Goolsby, MSPH, MBA is a co-founder of IntoValue, a company of experts committed to bringing value-based care to self-insured employers. Throughout his 25 year career, Alex has developed solutions that improve the quality and reduce the cost of healthcare.

In Alex’s prior role, he served as the Vice President of Network and Innovation at Cambia Health Solutions, a regional BlueCross Blue Shield plan spanning four states. Alex was responsible for providing access to 102k providers, spanning 2,500 facilities, and accounting for $4.4B in annual spend for the health plan. He led a team to redesign the health plan’s provider strategy. Alex also led the implementation of value-based care programs and was a member of the Healthcare Transformation Taskforce.

Prior to this, he established Avalere Health’s Center for Payment and Care Delivery Innovation, where he advised payers, providers, manufacturers, and non-profit organizations on opportunities to integrate value-based care strategies . He also guided corporations seeking to disrupt the healhtcare status quo in new ways.

Alex has held leadership roles at Kaiser Permanente, where he guided strategy and operations for both the health plan and medical group. He authored several publications, targeting learning health system evolution through engineering, clinical data, and leadership, with the National Academy of Medicine. Alex also led strategic and operational initiatives for health systems to improve care coordination, utilization management, and discharge planning interventions. With this background, he brings a national perspective when working with health systems and payers.

Alex has degrees from the Fuqua School of Business at Duke University (MBA), the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill (MSPH), and Colgate University.

Alex lives in Alexandria, Virginia with his partner and their three black Labrador Retrievers.